The sustainable DNA startup 2. The Phone Number Database Underdog Startup 3. The hyperconvenient startup 4. The Self-Service-as-a-Service Startup (SsaaS) 5. The Ethical Tech Startup 1. The sustainable DNA startup With the climate crisis just around the corner, many companies have been doing some introspection. They pledged to Phone Number Database reduce their carbon emissions, in line with the 2016 Paris agreement. Economies around the world are looking for frameworks to meet planet-aligned growth, such as the EMF's circular economy , or the Donut . model by Kate Raeworth. For start-ups, it represents a golden Phone Number Database opportunity to completely rethink the current linear value chain. The sustainable DNA startup has at its core the passion and mission to reduce or eliminate CO2 emissions, or create a negative footprint. These players are rethinking waste, supply chain networks and system-wide collaboration Phone Number Database of industries to achieve their primary goal. And that while also generating profits and defining new industry standards. Also read: Survive the corona Phone Number Database crisis: from growth to survival strategy The example: Pieter Pot A good example of this type of start-up comes from the Dutch retail market. This new supermarket shows major players how Phone Number Database to bring plastic-free groceries directly to the customer, by rethinking the supply chain from the ground up. Pieter Pot delivers all items in glass jars, trusts the consumer and retrieves the jars (and gives a discount) when customers buy items again, for cleaning and reuse.